What is Public Relations?
The primary responsibilities of PR firms include:
- Improving Media Relations
- Streamlining Communications
- Boosting Social Media – 63% of consumers trust influencers more than they trust brands
- Increasing Brand Awareness and Loyalty
- Competing with Other Companies
A public relations company is an agency that essentially ensures that brands have a positive public image across all channels.
Effective PR strategies have the best interests of your company in mind. Customized public relations campaigns help your organization reach its business goals and make you a stronger company in the process. When your company is viewed positively in the market, that perception flows through the internal culture and ultimately benefits external customers.
PR is an integral way to enhance existing customer relationships and build new ones. Business growth is fuelled by brand awareness and customers will see your brand as credible when your company appears in trustworthy news sources. When customers have a positive image of your brand, sales are more likely to follow. If you are not using PR as part of your brand building strategy, it may be time to consider it.